Coogi Knitwear: Why You Need This Iconic Piece In Your Wardrobe & their 'Notorious' Hip Hop History

Coogi Knitwear: Why You Need This Iconic Piece In Your Wardrobe & their 'Notorious' Hip Hop History

When you think of a Coogi sweater, you think of the Notorious B.I.G

The Brooklyn Rap Star introduced Australian brand, Coogi, to hip hop culture in the mid 90s. He was a huge fan of the vibrant, textured knits, and even referenced the brand in his records including ‘Hypnotize’ and ‘Chance’. 

“Every cutie wit a booty bought a Coogi” is the lyric that earned the brand it’s place in pop culture history. 

Coogi knitwear is iconic. The brand was founded in 1969 in as “Cuggi” in Toorak, Australia, and was renamed in 1987. The cool textured designs are intricately designed with a kaleidoscopic colour palette guaranteed to bring a surge of dopamine into your outfit. 

There’s been a resurgence of Coogi's popularity amongst a new generation of rappers including A$AP Rocky and Drake. Even celebrities like Hailey Bieber have been seen wearing the knitwear. 

Shop our Coogi style knitwear collection now! 

Featuring Coogi inspired knitwear as well as some genuine rare Coogi pieces. Who said winter wear can't be colourful too?