History of Nike: Timeline, Their 50th Year & Glass Onion Celebration

History of Nike: Timeline, Their 50th Year & Glass Onion Celebration

One of the biggest sportswear brands in the world turned 50 this year and we’re here to celebrate with our biggest vintage Nike campaign - all shot, styled, laundered and hand picked at our HQ in Barnsley, South Yorkshire.

But before we get into the fashion, let's get into the facts and how the brand came to be. 


1966 - Bill Bowerman and Phil Knight founded the company, formally known as Blue Ribbon Sports 

1972 - The brand was officially renamed as Nike. The infamous Swoosh was created by student Carolyn Davis of Portland State University for $35!! Not even the equivalent to a three course meal. 

1985 - Air Jordan is launched and Michael Jordan is signed. 

1987 - “Just Do It” campaign first launches. Did you know the slogan was inspired by the line “Let’s Do It” said by the serial killer Garry Gilmore as he was executed by a firing squad in 1977? The very first Just Do It ad features an 80-year-old runner running across the Golden Gate Bridge. 

2001 - Nike SB (Skateboard) launched 

2004 - Nike take over converse for $309million 

2012 - Nike becomes an official supplier for NFL apparel. 

2015 - Then following suit with NBA, becoming their official supplier. 

2021 - Nike exists as the largest supplier of athletic shoes, apparel and other sporting equipment. 

2022 - Nike celebrates their 50th year round the sun. 

To celebrate, we’ve put together a capsule collection of vintage Nike pieces we’ve found in our warehouse. Including Sweatshirts & Hoodies, T-Shirts, Outerwear and Rare

Shop the collection now!