Double denim, patterned mesh, velour velvet and sequins may be some prints and textures that come to mind when you think of early 2000s fashion - informally known as Y2K fashion, is back and more accessible than ever.
What is Y2K Fashion?
The name "Y2K" referring to the year 2000 with fashion that provides nostalgic notes from late 90s to early 00s pop culture - think Paris Hilton, Britney Spears and Christina Aguilera in their maximalist silhouettes. Celebrities at the time were know as being edgy, rebellious and youthful which show through bright colour palettes, low rise distressed denim, sunglasses indoors, midi skirts and layered tees.
Why is Y2K Fashion Coming Back?
The likes of Bluemarine, Balenciaga, Diesel and Dsquared are currently incorporating Y2K elements in their capsule collections through their use of denim, metallic finished and velour. Nostalgia clearly evoked on the runway. The 00s are being recycled with an innovative twist, a trend popular with Gen Z and it’s no surprise that 00s fashion is coming back, with the Hadid sisters and Kendall Jenner seen styling key pieces. With trends doing the rounds every 20 years you're bound to see styles recreated on the high street throughout S/S23.
Who Created Y2K Fashion and When Did Y2K Fashion Start?
Although it is difficult to determine a specific timeline and creator of this trend, due to multiple contributing factors, Y2K fashion started to be well defined around 1997.
Technology-inspired, metallic-themed and accessory dominated, some influencers who were quick to understand and adapt the trend, claiming the position of 00s fashion icons include Jay Z, P Diddy, Britney Spears, Avril Lavinge, Sarah Jessica Parker and Paris Hilton.
Film including Mean Girls, Legally Blonde and Coyote Ugly particularly exposed Y2K styling to its audiences, leaving a distinctive aesthetic for its time, recognisable and loved to this day.
Y2K Styles and Trends
Y2K styling captivates with its textures and proportions. Velvet track pants, low rise denim skirts and bootcut jeans, bedazzled jackets and chunky heels are just some essentials for the recognisable trend. Autumn/Winter notes include fur trimmed afghan coats, denim midi skirts, thin scarves, berets, leather jackets, mesh blouses and 90s knitwear. The more clashing the print and colour the better for this maximalist fashion trend.
Y2K Grunge Clothing
Encapsulating the clash between late 80s and mid 90s with newfound trends of the 00s is the Y2K Grunge aesthetic. Platform boots, oversized tees, leather jackets and silver jewellery, heavily popularised by 80s music influenced by bands including Nirvana stick around during the early 2000s, blending in with new concepts of design.
Y2K Hip Hop Clothing
Hip Hop inspired garments take over the 00s and remain present in today’s style worldwide, including sports jerseys, low rise baggy jeans, oversized checkered shirts and sweatshirts. Heavily inspired by the likes of Will Smith, Ice Cube, Tupac and more. The menswear element of this trend today is driven heavily from this scene.
Y2K Pop Clothing
On the flip side to Y2K hip hop clothing, you have the Y2K pop clothing influence which is inspired by female singers of the 00s - Paris Hilton, Britney Spears, Nelly Furtado and more. They're often seen wearing the low rise, bright, tight, mini silhouettes, in both music videos and at award shows of the 2000s.
Y2K Clothing Brands
Y2K is a huge search on the likes on Depop and Vinted to find the perfect piece but brands to look out for include Diesel, Juicy Couture, Ed Hardy, Von Dutch. You can also find Y2K vintage gems including denim, blouses & tops and outerwear.
Shop Y2K Clothing
Y2K fashion is certainly here to stay. Click here to shop vintage pieces influenced by the trend online now!