Spring has well and truly sprung upon us here at Glass Onion HQ and we couldn't be more excited about it! Sprouting buds, vibrant colour palettes and brighter nights are brought to you from our South Yorkshire warehouse and our first instalment of Spring/Summer 23 - Knitty Gritty. Our Remade Product Designer, Andy has told us more about the influence and process.
Why "Knitty Gritty"?
The collection name “Knitty Gritty” sums up the bright, youthful statement summer knit pieces – with the contrasting gritty’ness of a working warehouse environment.
It was important that the campaign theme centred around the Glass Onion HQ and in house approach to be involved with every step of way.
From sourcing and grading the product - design, pattern cutting, sewing and manufacturing, alongside in house marketing, photography and product listing.
What has influenced the Knitty Gritty collection?
It's a real mix of 70s boho influence and the grunge fit and look of the early 00s, Y2K clothing trend. Bringing these together to talk to all of our customers in a new, reimagined way.
What can we expect to see?
Colourful knitwear and crochet pieces with a reimagined silhouettes are going to be expected throughout this collection styled with denim mini skirts and remade parachute pants. A number of items within the collection are remade using crochet, knit and tapestry blankets that were destined for landfill. Our talented sample team have created an array of dresses, blouses, skirts and our best selling parachute pants are available in a new fresh stone colour way.